Rebuildingsociety.com, a peer-to-peer lending firm and Binance’s partner to comply with the United Kingdom’s marketing regime, has been restricted from approving and issuing communications and marketing materials related to cryptocurrency.

“[Rebuildingsociety.com] must not approve the content of any financial promotion for a Qualifying Cryptoasset for communication by an unauthorized person,” the UK’s Financial Conduct Authority (FCA) said in a notice published on Oct. 10.

The financial watchdog also urged the lending platform to withdraw any existing approvals of financial promotions related to crypto assets and inform its partners, including Binance, that it is not permitted to approve such marketing content.

The FCA’s latest notice comes less than a week after Binance announced a partnership with Rebuildingsociety.com that would have allowed the crypto exchange to promote and provide access to some of its products and services compliant with the regulator’s regime through a new domain. Such offerings include fiat and crypto deposits and withdrawals, spot and margin trading, and loans. Under the FCA’s regime, Binance said it would no longer offer gift cards, Binance Academy, Binance Research, Binance Feed, and referral bonuses.

With the FCA barring Rebuildingsociety.com from issuing crypto ads, Binance may no longer have a UK partner in compliance with the FCA’s marketing requirements, which came into effect on Oct. 8.

The marketing regime aims to require financial firms, including crypto companies, to provide “clear, fair and not misleading” ads or risk criminal charges. The FCA stated that some companies may be eligible for approval by January 2024 due to uncertainty surrounding the regulations. However, it is unclear if Binance intends to pursue this extension. Aside from Binance, other crypto firms, including OKX and MoonPay, have already announced they plan to comply with the FCA rules.