"Gravitaslabs", a leading Web3 innovator and partner of "Animoca Brands", has collaborated with "LightLink" to power Lamborghini's new digital engagement platform, Fast ForWorld. Leveraging a gasless Ethereum-basedLayer-2 (L2) blockchain, this partnership aims to elevate fan interaction and brand loyalty for the luxury car manufacturer.

Gravitaslabs, widely known for crafting dynamic Web3experiences for high-profile automotive, sports, and fashion brands, now taps into LightLink’s advanced blockchain to build a fully immersive ecosystem for Lamborghini. This digital world offers fans an engaging environment where they can participate in interactive quests, earn rewards, and explore virtual models of Lamborghini’s iconic cars.

Commenting on the partnership, LightLink CEO "Roy Hui" said: "Partnering with Gravitaslabs through their work on Lamborghini’s Fast ForWorld platform opens exciting new possibilities for Web3 engagement. We’re redefining how brands like Lamborghini connect with audiences by merging our Layer-2blockchain technology with their expertise.”

A key feature of the "Fast ForWorld" platform is Lamborghini's exclusive in-game NFT, the Revuelto, which holds unique qualities and is central to this new digital experience. By owning a Revuelto NFT, fans gain access to the Fast ForWorld Genesis Capsule, which provides exclusive benefits like race tickets, limited-edition merchandise, and more.

Highlighting the potential of LightLink’s technology, Gravitaslabs CEO Chris Lewis noted, “We’re very excited to work with the team at LightLink. The gasless nature of the LightLink chain allows us to explore a wide range of customer journeys and use cases without the cost burden normally associated with on-chain transactions. LightLink is a pioneer in this format, and we see the industry as a whole moving in that direction.”

This is not the first time a brand has harnessed Web 3.0 technologies to enhance fan engagement. For instance, Manchester United partnered with the "Tezos blockchain" to launch their inaugural Web3 fan community, offering free NFTs that granted access to exclusive events and discussions on their official Discord channel​.

Similarly, "SL Benfica" became the first top-flight European club to accept cryptocurrency payments for merchandise and ticket sales, collaborating with "Utrust" to enableblockchain-based transactions, thereby engaging a tech-savvy fan base.​

These initiatives illustrate the potential of Web 3.0 in transforming traditional fan experiences into more interactive and engaging formats.