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Microsoft is aiming to provide the next step in smart learning at home, in the classroom, and at work with the launch of its new category of artificial intelligence (AI) assistant-equipped Windows PCs.

According to Microsoft, Copilot+ PCs are the fastest and most intelligent Windows PCs ever created, featuring advanced Neural Processing Units (NPUs) capable of performing over 40 trillion operations per second, operating high bandwidth AI operations in real-time. 

Speaking at the launch in Dubai, Karin Belbelian, Director of Category Management - Consumer Sales Organization at Microsoft, said: “These devices are set to revolutionize both work and creativity with their unparalleled performance and innovative AI capabilities.

"Equipped with advanced NPU silicon, Copilot+ PCs significantly enhance productivity, creativity, and security, making them the most powerful AI PCs available.”

Microsoft, in collaboration with Asus, HP, Lenovo, Microsoft Surface and Sharaf DG, unveiled a diverse range of devices tailored to meet users’ needs. 

“The Copilot+ PC is designed for productivity-focused users who require premium, lightweight hardware with long battery life. It helps save time and enables more efficient work,” Belbelian added.

“People in UAE are quick to adopt any new technology that is introduced globally. We are excited to see how consumers in UAE will use Copilot+ PCs and their advanced AI capabilities to increase productivity and creativity in their daily lives," said Ifham Khalid, Sales Lead, Devices and Creativity - Middle East and Africa at Microsoft.

Customers can trade in their old PCs and purchase the new models at Sharaf DG in Dubai. 

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Windows 11 on Copilot+ PCs includes:

• Cocreator: An AI tool that allows users to sketch and create images using text prompts directly in Paint.Image Creator: Generate customized images and apply artistic styles to existing photos using AI-powered edits.
• Live Captions: Instantly translate any video or audio content from 44 languages into English.
• Windows Studio Effects: Enhance your video calls with creative filters, portrait lighting, eye contact features, portrait blur, and voice focus.

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